The VUJA DE mentality is the ability to keep shifting perception - to look at something viewed many times before and all of a sudden see it with fresh eyes.

Adopting the Vuja De perspective, this collection challenges functionality and purpose, altering the function whilst still remaining functional. Through the exploration of refined deconstruction and androgynous influences Vuja De is brought to life

I first started with the question; why do we have staple clothing? Where did these come from and why are we continually coming back to them as staples and a base point?

Organisational psychologist, Adam Grant questions the curious nature of ‘origininals’ in this intriguing ted talk. He stated - 

'To be original and creative one must not be the first but different and better.'

This then begs the question - have we exhausted all options? is anything original?

With human history dating back hundreds of thousands of years, it is safe to assume that someone, somewhere, at some point in time has done all of this already

The fear of being unoriginal in an innovation-obsessed society can be paralyzing. The irony is that nothing we say or do derives from an original place. While many familiar thoughts circulate through generations, what remains original, and ultimately distinctive is the filter through which our ideas are processed and shared. 

We delve into the past, heralding those who seem to have taken brave steps in new directions. Yet, rarely do we admit to recycling past ideas, updating them to reflect our current needs, with fear of being unoriginal. 

In the ted talk Grant discussed the notion of vuja de - look at something you've seen many times before, all of a sudden seeing it with fresh eyes. "The vuja de mentality is the ability to keep shifting perception. Moving our focus from objects in the foreground to those in the background.”

As French novelist, Marcel Proust reinforces;

"The real act of discovery consists not in finding new lands but in seeing with new eyes." 

Taking the vuja de perspective, I want to challenge functionality and purpose, altering the function whilst still remaining functional. To achieve this I want to explore refined deconstruction, creating almost a collage effect.